
My first Portland Timbers game at Jeld-Wen Field ranks as one of the best times I've had at a live sporting event. It wasn't even a playoff match. The difference was Portland's fan base--a passionate group of hipsters called the Timbers Army. They packed the stands and made the match against the L.A. Galaxy (the Miami Heat of MLS) a truly awesome experience.
Readers from Portland are now composing a vitriolic comment and probably won't read much further. No one likes to be called a hipster, especially really hip people like Portlanders. And I know hipster jokes have reached critical mass and the word itself is a punch line. However, I use the word with love. "Hipsters" tend to be especially passionate about their non-mainstream loves. Usually their laser focus sets on local bands, obscure film genres, vintage clothing stores, cheap canned beer and Chuck Klosterman books, but in Portland's case it's also the Timbers.
Major League Soccer is in a dogfight for fans. The league has come a long way since its resurgence in 2007. It now has the sixth highest average attendance among U.S. and Canadian professional sports leagues. They still rank behind the Canadian Football League, but ahead of Major League Lacrosse, Arena Football and the WNBA. Huzzah! Unlike those sports though, MLS players are not world class. Manchester United has smoked MLS's All Stars the last two years. So the MLS is a tough sell to Americans who are accustomed to its pro leagues being the best of the best. Winners of the Super Bowl, NBA Finals, World Series and Stanley Cup are "world champions." Call it pride, ignorance or xenophobia, most Americans tend to avoid sports we don't dominate. So how does Major League Soccer become mainstream? They don't. And that's perfect for hipster fans wanting to throw their support behind an under-the-radar league their parents don't understand. Here are some hat tips for the MLS and areas where it can improve the fan experience for hipsters and beyond. Read More...
Tags Chivas USA, Colorado Rapids, David Beckham, Hipsters, LA Galaxy, Major League Soccer, MLS, New York Red Bulls, Portland Timbers, Seattle Sounders, soccer, SportsPop