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Back in 1985 a movie called "Krush Groove" hit the streets and suddenly it had everyone from the kids in Marble Hill to the blandest mopes in the blandest suburbs spitting rhymes. The film's soundtrack — packed with the likes of LL Cool J, the Beastie Boys and the Force MDs — was just as popular, peaking at No. 79 on Billboard's Pop chart and schooling kids in the art of hip-hop. But young'uns weren't the only ones paying attention. Just a year after "Krush Groove" came out, savvy marketing teams unleashed sweeping advertising campaigns that used hip-hop and its icons to lure the youth toward fast food, soft drinks, sneakers and, in at least one case, responsible decisions.
Some brands, most notably Sprite, got into the game early and have held their own, scouting serious talent to push hip-hop commercials to the next level. But there were others (we're looking at you, Swatch) who jumped in without considering their target audience and quickly get benched. Check out the evolution of hip-hop commercials through the 1980s below.
