Back in 1985 a movie called "Krush Groove" hit the streets and suddenly it had everyone from the kids in Marble Hill to the blandest mopes in the blandest suburbs spitting rhymes. The film's soundtrack — packed with the likes of LL Cool J, the Beastie Boys and the Force MDs — was just as popular, peaking at No. 79 on Billboard's Pop chart and schooling kids in the art of hip-hop. But young'uns weren't the only ones paying attention. Just a year after "Krush Groove" came out, savvy marketing teams unleashed sweeping advertising campaigns that used hip-hop and its icons to lure the youth toward fast food, soft drinks, sneakers and, in at least one case, responsible decisions.
Some brands, most notably Sprite, got into the game early and have held their own, scouting serious talent to push hip-hop commercials to the next level. But there were others (we're looking at you, Swatch) who jumped in without considering their target audience and quickly get benched. Check out the evolution of hip-hop commercials through the 1980s below.
Late Friday night, when most people were out eating unhealthy foods and drinking poisonous liquids, Kanye West announced via Twitter that he and Jay-Z are about to put out a joint album called Watch the Throne, which will not, despite its name, be about toilets. Then Kanye gave us a taste of the album with "Monster," the killer first single, featuring Nicki Minaj, Rick Ross and Bon Iver.
Given how badass "Monster" is and how legendary these two MCs are, we're expecting Watch the Throne to blow our minds. In fact, we'll be disappointed if it doesn't blow our minds. How can these two men team up for anything that isn't mind blowing? If any minds are still intact after this album comes out, both of them should be disappointed. This thing is the basketball equivalent of Kobe and LeBron playing together, the political equivalent of George Washington and Abraham Lincoln sharing the ticket, the food equivalent of ice cream on top of pizza. Clearly, we're excited.
Twitter via Vulture
LADIES Zoe Saldana is comfortable in her own skin and reveals much of it in CK ad [Pop Eater]
To take a line from Keanu: "Whoa."
BANGERS Kanye West feat. Jay-Z, Rick Ross, Bon Iver & Nicki Minaj - "Monster" [XXL Mag]
T-minus two-ish months until the album drops.
BOARDS Nyjah Huston wins first ever Street League contest [GrindTV]
At age 15, Huston won 150 grand. That'll buy a lot of candy bars.
WTF Life advice from 50 Cent [Buzzfeed]
50 Cent offers his two cents — and it isn't pretty.
NUTS Crazy dude does flips off of 60-foot rope swing [CollegeHumor]
Here's a guy who isn't afraid of heights.
RAWK Accidental rock star stage dives [The Smoking Jacket]
Gravity 1, rock stars 0.
COMICS Jersey Shore + Family Circus = Jersey Circus [via Daily What]
Boldly going where no small illustrated children have gone before.
LADIES The 20 Hottest Girls Who Are Smarter Than You [Heavy]
Be intimidated. Be very, very intimidated.
RAWK Linkin Park's "The Catalyst" video [MTV]
Dark, smoky, edgy ... hot.
ART 19 epic papercraft video game characters [Walyou]
ONES AND TWOS 'DJ Hero 2' Track List Complete With 105 Titles [Multiplayer]
We can't wait to give "Jungle Boogie" a spin.
PRANK Drunk guy gets rocketed into air by an air bag [Guyism]
This looks painful.
GIGANTIC 10 sandwiches that will eat you alive [Esquire]
Presenting fatness on a bun.
Before iTunes, Pandora and pop stars born on YouTube, music came on CDs (we're not sure what life was like before that), and pop-rockers in cargo shorts made those CDs awesome.
Their tunes were peppier than alternative, grittier than pop and softer than rock. Detractors call it "faux punk," or "mall punk," but we say detractors can go to hell. Let the scholars debate genres; we just want to be "Walkin' on the Sun."
It's been a while since we've heard from most of out favorite pop-rockers of yesteryear. What's become of those spiky-haired men with troubled childhoods? How have they managed life without a song atop "TRL"? We found out.
Great rappers have always found creative ways to mix international flavor with repping their 'hood. From Bankhead to Bucktown, artists define themselves through regional slang and name-dropping local landmarks, from primary schools to nudie bars.
And everyone's had the experience of rapping along to a classic track without really having a clue where all these places are. Well, the good folks over at Rap Genius have come up with a solution for that. They created the Rap Map, an international guide to locations mentioned in hundreds of classic rap songs.
The site uses Google Maps to plot out spots, so you can check out Lil Wayne's boyhood home or the Walgreens where T.I. was arrested, right down to the street view. Best of all, when you're done strolling through hip-hop history, you can suggest your own locales to be added in the future. Think of it as the ultimate staycation.
Via Rap Genius
LADIES Thanks for the mammaries! Kim Kardashian's best breast moments [Complex]
They said it, not us.
LIKE FATHER Wu-Tang Clan feat. ODB's Son - "Triumph" [Nah Right]
He's young and dirty, but not quite a full-fledged bastard.
WHEELS 2012 Mercedes-Benz CLS revealed [Pedal to the Metal]
Go out and buy one just in case we all die in 2012.
C.R.E.A.M. 11 people who earn less than The Situation [Buzzfeed]
Poor Jon Hamm.
WHOA 1985 Pontiac Firebird crashes into interstate median at 100 mph [Bro Bible]
Insane raw video.
SCARY The craziest beliefs shared by one-in-five Americans [Huffington Post]
Chances are, you're swimming in pee this summer.
MJ The red army performs "Beat it" [CollegeHumor]
We will never get sick of repressed people performing MJ hits.
COLLABORATIONS Lady Gaga to record song with KISS? [Gigwise]
This could get terrifying. And awesome.
LADIES Playboy playmate Sara Jean Underwood's hottest yoga techniques [The Smoking Jacket]
Learn yoga — the hot way.
COMEBACK Lauryn Hill returns, Snoop Dogg reigns at Rock The Bells 2010 [MTV]
The sick lineup also included sets by Wu-Tang Clan, A Tribe Called Quest, Rakim and KRS-One.
BANGERS 50 Cent feat. Cee-Lo "F*ck You (Remix)" [XXL Mag]
The artistic way to send a harsh message.
BOARDS Skateboard betrays skater [CollegeHumor]
1 out of 10 for the failed trick, perfect score for the reaction.
NAILS ON CHALKBOARD Why men hate to hear these nine phrases from women [Guyism]
They're like bullets into the soul.
RATED X Five things you need to know about Heidi Montag's rumored sex tape [Bro Bible]
No. 1: Possible Heidi-on-girl footage.
TRILOGY Ken Block's Gymkhana out August 24 [ESPN Action]
Stunt driving at its stuntiest.
RETRO 90s MTV commercial nostalgia [Urlesque]
Take a ride in the exciting this-will-make-you-feel-old machine.
Wanna get lucky? Each week MTV.com is giving you the chance to win stuff you've always wanted but never had the balls to buy for yourself.
Ten lucky winners will receive the sci fi-inspired JBL Creature III audio system, a total value of $100! The set includes two satellite speakers and one subwoofer equipped with legendary JBL sound quality and plug-and-play technology that is compatible with both Mac and PC computers, mp3 players and gaming consoles.
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Sign up for the MTV news, music, movies, shows or MTV2 newsletter, then watch out for the secret link and instructions to enter for a chance to win.*
+ Before we announce the winners, check out this clip from the O.G. freaky-deaky David Bowie, "Loving the Alien."
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