To celebrate Kickstart's launch, Mountain Dew partnered with the sick graffiti artist, Cope2, to creatively interpret logos of a few select outlets, including us! In a rented industrial studio in Clinton Hill, Brooklyn, Cope2 did his version of our logo in less than an hour. You can see his entire process in the GIF below.
Originally from the South Bronx, Cope2 has been tagging for over three decades. He's gained fans from around the world and notoriety from Johnny Law along the way, so we were honored to see his hand on our name.