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What you see right there is the giant billboard that is now in Times Square. DJ Pauly D is shilling SK Energy Shots. This makes sense: Pauly spins records all night. And when he's not doing that, he's clubbing all night as someone else is spinning. Dude is an impeccably-groomed ball of energy.
We think more celebrities should get into the energy drink game. This hyper swill is only going to get bigger -- the fact that "energy drink" was given official word status by Merriam-Webster last week is just the beginning. And because we're still many years away from inevitably finding out that such beverages corrode your stomach lining and kill brain cells, the stars have to strike while the iron's hot. So here are six celeb-energy drink matches made in heaven.
Nicki Minaj - Monster
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She already endorses Pepsi, so she knows the biz. And her verse on Kanye's "Monster" sells itself. And, energy.
Russell Brand - Red Bull
Credit: Pascal Le Segretain/Getty Images
Red Bull's ads already have a British sensibility, and the two have the same initials! Also, energy.
Alyssa Milano - 5-Hour Energy
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Enough energy to help a fan like Alyssa get through almost an entire baseball game.
Odd Future - Rockstar
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The dudes in Odd Future may be rappers, but they're also total rock stars with an "anything can happen and/or break at any time" vibe.
Brian Wilson - Four Loko
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Even The Beard needs a boost if it's gonna rage all night.
Kate Upton - AMP
Credit: GQ
Because. Just because.
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